Krishi Vigyan Kendra, Palem organized Pre Kharif Campaign as a part of Rythu Mungitlo Shastravethalu programme at Thummanpet village, Balmoor Mandal, Nagarkurnool District on 23.05.2025. KVK staff interacted with farmers & focused on awareness about reducing use of urea, fertilisers and pesticides, as well as promoting crop diversification and water conservation. Dr. M. Balram, Director of Research, PJTAU briefed about the need to keep efforts to make alterations in the management practices in cropping system. Focused on awareness about quality seeds and seed chain at farmer’s level in major crops (farmer to farmer seed chain). and also briefed about Vithana Mahostam programme of PJTAU. Mr. K. Ramakrishna, SMS (Crop Production) KVK, Palem highlighted the major themes of the programme viz., Reducing the cost of cultivation by reducing the urea usage in various crops particularly in major crops like paddy, cotton and maize etc and water saving technologies. Dr. Adhi Shankar, SMS (Horticulture) KVK, Palem explained the Crop diversification/ Crop rotation with horticulture crops to achieve assured/stable income, planting of trees to protect the nature/ Environment. Dr. B. Rajashekar, SMS(Extension), KVK, Palem emphasised on measures to be taken (Non chemical IPM practices) to cut down the chemicals usage in order to protect the crop from pests & diseases. A total of 115 farmers, KVK staff, department of agriculture staff, students were participated.